on the side of a sports field while watching their children play, 3x Dads asked the question, why was good strapping tape so hard to find and the cost was so expensive?

In that moment the 3x Dad’s became “d3”. The absolute goal was to provide good quality, reliable, fun, funky, cool and slightly rebellious products that were traditionally boring. Doing things differently was our initial catch cry but keeping the key focus of being that product that assisted all bodies to move easier. Rehabilitation, Prehabilitation, injury assistance or injury prevention is at the centre of our DNA.

We've gone on to develop a complimentary and innovative range of dynamic products that support all people in all sporting and recreational pursuits, those with active lifestyles, or requiring specialist support to professional athletes.

Our winning formula, combining passion with an effective and high-quality product range, great value, and honest, customer-focused offerings, has proven successful across a broad range of retail sectors. From sporting goods to department stores, supermarkets, and pharmacies, we’ve consistently delivered what customers want. This approach continues to expand our customer base, reaching people of all ages and genders, and delivering the "feel-good factor" right from the point of purchase.

The next step in our journey is to extend this success globally, as we are now doing in an increasing number of countries.